Their first store specializing in "open faced sandwiches" was started by the Duran brothers, Vladimir and Tomas, in 1969 in Austria. Both brothers are well trained experts in the culinary arts, and currently they have seven locations in Vienna, as well as additional stores in Budapest, the Czech Republic and as far as in Istanbul, Turkey.
As a result of their continuous effort to achieve excellence in their field, Duran became the gold standard in this culinary delicacy, as reflected by their 70% market share in their home town, Vienna, Austria.
In the meantime, new stores open in Vienna. Thirty years after the opening of the first Duran Sandwich store, the chain is number one in the Austrian capital. Its success is attributable to the fact that the Duran Brothers discovered the ideal way to present these sandwiches with a great variety. They offer a unique opportunity to serve food to people at conferences, parties, receptions and meetings, or just be consumed as an everyday meal. They can be held in one hand and eaten in a civilized, elegant way. Conventional sandwiches are customarily overstuffed, they often drip, leak and fall apart; their consumption is usually awkward and sloppy.